Publishers of Manual and Spoke magazines. We use photography, film, animation, copywriting, social media and advertising to craft comprehensive solutions for our creative partners and clients.

It all started at our parents’ houses back in 1997 on a dodgy PC. We were fuelled by junk food and cheap Malaysian. It was in this environment that Manual Magazine was born. Spoke Magazine was founded in 2001, and in 2003 we started First Floor Publishing so we could have a collective home for our magazines.

Manual is New Zealand’s leading skateboarding and snowboarding magazine and website, featuring national and international coverage of skateboarding, snowboarding, music and art, with an emphasis on quality photography, illustration and graphic design. Manual is published quarterly.

Spoke was created in 2001 as a response to the vast amount of generic mountain bike magazines available at the time. Spoke strives to bring a fresh and innovative look at mountain biking through original content, bold design and high quality production values. It provides an unbiased look at the lives and activities of mountain bikers in Aotearoa, consistently pushing the boundaries of mountain bike photography and graphic design. Spoke is published five times a year. For a daily fix check

Our clients include Corona Extra, Nike Skateboarding, Mountain Dew, Oakley, Nutri-Grain, Red Bull, Vans, DC Shoes, RVCA and Damaged Goods Zine.

First Floor Publishing Ltd
Phone. +64 4 586 0003
Email. Click here
PO Box 9912, Marion Square, Wellington, 6141, New Zealand.